PXG, a premium golf apparel and accessories leader, approached me to design their Aloha Theme Collection. The challenge was to infuse their limited edition Collection, “Aloha,” with the vibrant essence of Hawaii while staying true to PXG’s distinctive brand identity, which is rooted in quality and innovation. To achieve this, I focused on integrating beach and Hawaiian elements, such as tropical plants and bold colors, subtly woven into PXG’s refined aesthetic. The goal was to introduce a hint of island flair to the golf course while preserving the sophistication and premium feel that defines PXG. It was about striking the right balance—bringing freshness and energy to the collection while upholding the brand’s commitment to excellence.

PXG, a premium golf apparel and accessories leader, approached me to design their Aloha Theme Collection. The challenge was to infuse their limited edition Collection, “Aloha,” with the vibrant essence of Hawaii while staying true to PXG’s distinctive brand identity, which is rooted in quality and innovation. To achieve this, I focused on integrating beach and Hawaiian elements, such as tropical plants and bold colors, subtly woven into PXG’s refined aesthetic. The goal was to introduce a hint of island flair to the golf course while preserving the sophistication and premium feel that defines PXG. It was about striking the right balance—bringing freshness and energy to the collection while upholding the brand’s commitment to excellence.