HGST, G-Technology

Packaging Design

Role
Packaging Manager + Designer
Company
HGST, G-Technology
Services
Brand Identity
Creative Direction
Graphic Design
Marketing Strategy
Packaging
Photography
About

As a Creative Director at HGST, I spearheaded the execution of over 200 global product launches for their premium brand, G-Technology, harnessing creativity and strategic vision to craft captivating packaging solutions. From conceptualization to execution, I oversaw every aspect, ensuring each package resonated with our brand values and spoke directly to our target audience. By establishing agile packaging processes tailored to our fast-paced GTM strategies, I enabled seamless coordination and swift delivery of high-quality products. Moreover, my proactive approach extended to fostering invaluable partnerships with Apple, Best Buy, and our ODM suppliers in China, elevating print production standards and enhancing overall quality assurance.

As Creative Director at HGST, I led the launch of 200+ global products for G-Technology, shaping captivating packaging solutions aligned with our brand values. Overseeing every detail from concept to delivery, I ensured our packages resonated with our audience. By streamlining packaging processes, I facilitated efficient product rollouts, while also enhancing partnerships with our suppliers in China to maintain quality standards.

HGST, G-Technology
What’s next?
Events & Tradeshows
Product & Lifestyle Photography