Hirect is a mobile application that leverages AI algorithmic technology to match job seekers with recruiters almost instantly. The app allows you to align job options and candidates based on your specific needs and persona. Hirect also allows you to chat and conduct video interviews with candidates in real-time, making the recruitment process more efficient and streamlined. The success of our brand activation campaign for the new mobile app relied heavily on our ability to connect with our audience and create a unique brand experience that would capture their attention and help them in their day-to-day activities. So, together with the Head of Marketing, we rolled up our sleeves and got down to business to understand our market, target audience, competitors, app functionality, AI capabilities, and end consumer behaviors. This ensured that our activation campaign resonated deeply with both B2B and B2C audiences. To ensure brand consistency and consumer trust and loyalty, I created a strong and impactful brand identity with tech-savvy aesthetics that was as inviting as it was innovative. This would guide us to consistency across all touchpoints. My strategy was all about creating meaningful connections with the audience and driving customer actions through meaningful interactions. This aimed to generate brand awareness, foster lasting relationships, and cultivate customer loyalty.

Hirect is a mobile application that leverages AI algorithmic technology to match job seekers with recruiters almost instantly. The app allows you to align job options and candidates based on your specific needs and persona. Hirect also allows you to chat and conduct video interviews with candidates in real-time, making the recruitment process more efficient and streamlined. The success of our brand activation campaign for the new mobile app relied heavily on our ability to connect with our audience and create a unique brand experience that would capture their attention and help them in their day-to-day activities.