Deem, an enterprise travel booking application, has revolutionized the travel experience with its latest innovation, EcoCheck. This integration empowers users to make eco-conscious decisions at every stage of their business journeys. By providing precise carbon emissions data and scores for flights, hotels, and rental cars, Deem helps reduce corporate travel's environmental footprint. This feature underscores Deem's commitment to quality, dedication, and customer care, appealing to a discerning demographic passionate about environmental stewardship. I conducted thorough research to ensure the campaign's success, analyzing the brand landscape, competitors, app UX, and customer behaviors. With Deem's brand spirit and the imperative of user trust in mind, I curated graphic elements embodying sustainability: green hues, nature-inspired visuals, and depictions of environmentally conscious user behaviors. These elements effectively spotlighted the innovative functionality and seamlessly harmonized with Deem's visual identity. My goal wasn't just to unveil a new feature but to highlight its benefits and the satisfaction it brings users. Through strategic visuals, I aimed to captivate our target audience and foster enduring loyalty beyond mere transactions.

Deem's enterprise travel booking app, with its latest feature EcoCheck, offers users precise carbon emissions data and scores for flights, hotels, and rental cars, revolutionizing the travel experience with an emphasis on environmental responsibility. Through thorough research and curated graphic elements, I ensured the campaign effectively showcased EcoCheck's innovative functionality while aligning with Deem's visual identity. My aim was to captivate our target audience, highlighting the benefits of EcoCheck and fostering enduring loyalty beyond mere transactions.