At White Owl Agency, we orchestrated a strategic alliance between our client, Deem, and the renowned brand Uber to elevate the capabilities of Deem's product, etta. This collaboration was strategically aimed at enhancing the adoption of etta's travel program while providing users with comprehensive visibility of their travel activities through a unified itinerary. Now, customers can effortlessly tailor their ground travel program using etta's user-friendly app, seamlessly integrate with expense providers, and enjoy flexible billing options via Uber for Business. This partnership not only introduces a new car ride feature to Deem's enterprise travel software but also targets a specific demographic comprising professional travelers, company executives, and finance departments. Etta, a mobile application designed to streamline business travel, offers users the ultimate itinerary for efficient, comfortable, and hassle-free journeys. By integrating Uber's services into etta, we aim to enhance the overall travel experience for users, providing them with a seamless and convenient solution for all their business travel needs. To ensure the success of this partnership campaign, we conducted thorough research to deeply understand both brands, their functionalities, marketing strategies, competitors and customer behaviors. With a keen focus on etta's brand consistency and user trust, we developed travel and car ride graphic elements and user behaviors that effectively showcased the new software functionality while aligning with etta's visual identity on all assets. My goal was to not only highlight the partnership but also to emphasize the benefits of using etta as a comprehensive and user-friendly travel app, ultimately aiming to engage our target audience and foster long-term customer loyalty.

At White Owl Agency, we orchestrated a strategic alliance between our client, Deem, and the renowned brand Uber to elevate the capabilities of Deem's product, etta. This collaboration was strategically aimed at enhancing the adoption of etta's travel program while providing users with comprehensive visibility of their travel activities through a unified itinerary. Now, customers can effortlessly tailor their ground travel program using etta's user-friendly app, seamlessly integrate with expense providers, and enjoy flexible billing options via Uber for Business.