As a creative strategist leader, I understand the value of impactful storytelling and connections that feel real. I am passionate about driving brand growth through strategic initiatives and innovative creative direction. With over 13 years as a Creative Director and Brand Strategist, I've worked with both B2B and B2C global companies, helping them take their GTM and brand ideas to the next level and craft experiences that resonate deeply with their audiences and the business goals. My approach involves a combination of strategic thinking, collaboration, visual experimentation, data insights, and adaptability, all guided by a clear vision and understanding of the audience and brand objectives.